If it was possible to earn a decent income from home, you’d be interested in learning more, right? Of course you would! All of us can benefit from a little extra cash every once in a while.
I’ve touched on work from home tips in the past, but I’ve never given specific suggestions regarding what you should try. Today, I’m going to start an ongoing series with work from home job ideas. We’ll periodically discuss different opportunities, their viability and how to increase your odds of success.
Writing for Profit
I’m pretty sure a fair number of you have contemplated the launch of your own blog. I mean, they are pretty fabulous. If you didn’t already know, here are just a few blogging benefits:
- Blogging improves your writing skills.
- If you write about your own life, you’ll start to live more intentionally.
- You’ll “meet” new people.
- You will inspire and encourage readers.
- It will boost your confidence.
- You’ll become a deeper thinker.
Most importantly (in the context of work from home wannabes), you’ll earn money!
However, you can’t just throw some words out there and expect to reap the rewards. Some blogs are more beneficial than others. Studies show niche-specific blogs are far more popular than a general, all-inclusive type of site. But which niche should you pick?
The one that earns the most money!
Why Weight Loss is the Best Option
Do you know what the three most popular search terms are?
- Weight loss
- Make money online
- Online dating
Since their popularity is sky-high, it makes sense that these are the best niches for making money. If you launch a blog in any of these categories, you already have a large, interested, active audience.
But one of these niches, weight loss, is far superior to the others.
According to the Centers for Disease Control and Prevention, more than 80 million American adults are considered obese and 30% of the population is overweight. But more importantly, there is a very health-conscious culture happening right now. Nearly everyone is interested in living a healthier, happier life.
I’ve got you interested, right? You’re eager to learn more about how this niche could possibly be the blogging opportunity you’ve been looking for.
Well, here is what you’ll need to make it successful.
Design Tips You Can’t Live Without
Some bloggers might not be too fussed about web design. Unless you are in a creative niche, who really looks at the design anyway?
Web design is one of the most important features of your site—especially in the weight loss niche. There are so many other sites out there; if there is something—even something small and insignificant—that is offensive (or annoying), readers will go elsewhere.
Think of your blogs design as the foundation of the site’s success. Here’s what you need to know:
- It MUST be responsive. By now, most (successful) bloggers know about responsive web design. Visitors are viewing your site from a variety of platforms—laptops, desktops, cell phones, tablets. The design must adapt to each of these varying-sized displays.
- Be flat. Flat web design is becoming more and more popular—especially with sites focused on health and fitness. Some niches benefit from loud, flashy, ostentatious design. But people who are interested in bettering their health prefer a design that is minimal, content-rich, approachable, and free of distractions.
- Be a good scroller. It seems silly to have to tell you this (hopefully, you already know it)—do not have a horizontal scroll. They are totally outdated (and annoying!). Also, consider ditching the fixed header navigation bar. Weight loss blog articles tend to be long and in-depth. Don’t make readers go all the way back to the top to do their navigating.
Bloggers see ads as a great money-making opportunity. Readers can see them as a distraction. For most of bloggers, ads are essential for profitability—and that’s fine. Just don’t be excessive. Include ads in the design in a way that makes them helpful, not interfering.
Along the same line, put careful thought into your affiliate marketing efforts. Only recommend products you’ve tried and found successful. Remember, one of your main goals is to establish trust. Bloggers won’t trust you if you are tossing out phony recommendations for spammy products all the time.
Here’s the last design tip: consider color. Color has powerful psychological pull over people. Use it to your advantage. First, think of your target audience, what they want from your site. Then, use color to meet their needs.
- Green makes visitors think of health, nature and life.
- Blue induces a sense of loyalty and security. It also encourages patience and trust.
- Purple makes people feel calm. It is also associated with knowledge and elegance.
- Black is powerful, mysterious and elegant.
How To Do SEO Right
While weight loss is a lucrative niche, it is also highly competitive. Therefore, you’ll need some sound, effective SEO tips designed especially for your chosen topic.
Build Links Naturally
SEO is constantly changing and evolving. But one thing remains the same; natural link building is essential, emphasis on the word natural.
Engage in marketing that appeals to both your readers and other industry leaders. That way, you can build links from both sides of the business. Write great content. Become an authority on your subject. Be so essential that other people can’t help but link to you.
Naturally, you want to conquer the world. But in the beginning, while you are establishing your SEO foundation, it might be wise to think local.
Local SEO is far less competitive and generally produces better results for smaller bloggers.
Use Long-Tail Keywords
Keywords can be thought of in two ways: head terms (like “exercise”) and long-tail keywords (like “exercises for weight loss”).
The bigger, more established bloggers in your niche can easily go after the head terms. They have the resources. You, however, do not have the time or money to compete with them.
So don’t. Don’t compete. Go a different route.
Use long-tail keywords. If it makes you feel better, the majority of searchers use long-tail keywords anyway!
Don’t Sell, Educate
We all know SERPs use keywords to provide the information a reader is looking for. But what will the reader find when they get to your site? A landing page full of keywords that only exists to land a sale?
Wouldn’t it be better if searchers arrived at a well-researched, helpful, education blog article that just happens to have the keyword they were interested in? If you meet their needs by providing helpful information they’ll naturally gravitate towards the products you have for sale.
Educate first. The sale will come.
Stalk Your Competitors
Check out what your competitors are up to. What keywords are they targeting? Which sites are they building links from? Can you replicate those links? Which social media activities and blog articles generated the most interest?
The Heart of the Matter—Writing!
Now we are getting to the nitty-gritty. What should you write about?!
Before you pick up your pen, consider the following.
Build Trust, Credibility, and True Followers
People naturally gravitate towards other people, not spam-bots who only care about making money. Be a person. Show your personality. Not only will this help you build trust, but it will also ensure you stand out in a crowd. Here’s what you should do:
- Use your real name or a favorite nickname (or a legitimate pen name).
- Include an “About” page. Share your personal story, expectations, qualifications, etc.
- Include photos of yourself—ones that are trustworthy, but not too professional, stiff or unapproachable.
Anyone who has tried to lose weight knows the process isn’t simple. Most people fall off the wagon a time or two.
If you are only posting articles about the good things in life—the techniques that worked, the pounds you lost—no one will believe you. That’s not realistic!
And if the readers do believe you—that your life is perfect—you’ll make them feel like a loser because they can’t replicate your success.
Give it to them as it really is, the good with the bad.
Provide Everything They Could Possibly Want
Struggling to come up with writing ideas? Here are some things you could share:
- Updates regarding your own personal progress
- Meal/menu planning tips
- Your weekly goals
- Interviews with nutritionists, other dieters, personal trainers, etc.
- Industry coupons
- Advice, tips, suggestions
- Product reviews
- Industry news
Just Do It Already!
If you’ve been on the fence about starting a weight loss, exercise, or health blog, don’t wait any longer. The niche is competitive, yet profitable.
If you are already an established weight loss blogger, now might be the perfect time to do a site audit. Are there areas of improvement?
If you are blogger, let us know some of your favorite tips. If you are hesitant to get started, tell us about what is holding you back.